Advertising
Creativity Or Metrics: What Is The Formula For Brand Growth?
Nizam Khaskheli
August 19, 2024
The emphasis on performance metrics such as clicks and conversions has sparked concerns about whether ad agencies are sidelining creativity […]
Beats by Dre Features Fallon and Kardashian in New Ad
Web Desk
August 13, 2024
90-second advertisement invites fans to choose which celebrity should launch a personalized headphone line. In a strategic move to promote […]
Cookieless Browsing: The New Normal for Digital Marketers
Web Desk
August 9, 2024
The digital marketing landscape is poised for a major shift as the industry moves toward a cookieless future. Analyst Evelyn […]
Deadpool & Wolverine: A Match Made in Marketing Magic
Eeshah Javed
August 2, 2024
The marketing campaign for the film Deadpool & Wolverine has been extensive, featuring collaborations with a diverse range of brands […]
How to Find a Winning Media Strategy?
Nizam Khaskheli
August 1, 2024
In today’s fast-paced digital landscape, crafting a winning media strategy is essential for businesses aiming to effectively stand out and […]
Robin Clarke Named New Global CEO At M&C Saatchi
Web Desk
August 1, 2024
Robin Clarke has been appointed as the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to […]
Gen Z’s TikTok Trends: A New Frontier for Advertisers
Web Desk
July 31, 2024
This year, the “Brat girl summer” phenomenon has captured the attention of Gen Z on TikTok. Among the trends going […]
The Public Company Advantage: How IPOs Fuel Growth
Web Desk
July 30, 2024
Public traded companies, also known as public company, are corporations whose shares are available for purchase on stock exchanges or […]
AI Influencer Shabnam Xai: A New Era in Digital Engagement
Danish Ejaz
July 29, 2024
In today’s rapidly evolving digital landscape, the introduction of Shabnam Xai, the first AI influencer, marks a significant milestone. While […]
