Posts in category
Brands
Creativity Or Metrics: What Is The Formula For Brand Growth?
Nizam Khaskheli
August 19, 2024
The emphasis on performance metrics such as clicks and conversions has sparked concerns about whether ad agencies are sidelining creativity […]
Beats by Dre Features Fallon and Kardashian in New Ad
Web Desk
August 13, 2024
90-second advertisement invites fans to choose which celebrity should launch a personalized headphone line. In a strategic move to promote […]
Secrets to TikTok Success: Insights from Top Brands
Nizam Khaskheli
August 8, 2024
In the evolving landscape of social media marketing, TikTok has emerged as a pivotal platform for brands seeking to engage […]
Robin Clarke Named New Global CEO At M&C Saatchi
Web Desk
August 1, 2024
Robin Clarke has been appointed as the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to […]
Why OOH CTV is the Next Big Thing in Ads?
Web Desk
July 29, 2024
The distinction between digital out-of-home (DOOH) and connected TV (CTV) advertising is becoming increasingly blurred as advertisers invest in small-screen […]
