Monday, June 15 2026
NIC Karachi

Female-founded and Industrial automation start-ups dominate NIC Karachi’s cohort 13

Editorial

The National Incubation Center (NIC) Karachi proudly announces its 13th Cohort, welcoming 40 cutting-edge startups selected from a highly competitive […]

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Repayment Options and Drawback Speeds Compared In between Luckywave and Basswin

Web Desk

In the particular rapidly evolving world of gambling online and betting platforms, being familiar with the nuances associated with payment […]

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NTC Collects Rs40B in Anti-Dumping Duties Over 15 Years

NTC Collects Rs40B in Anti-Dumping Duties Over 15 Years

Business Desk

Pakistan’s National Tariff Commission (NTC) has generated Rs40 billion in anti-dumping duties over the past 15 years, ensuring fair competition […]

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Pakistan’s Trade & CA Trends Show a New Growth

Pakistan’s Trade & CA Trends Show a New Growth

Web Desk

Pakistan’s current account saw a near balance in February, posting a minimal deficit of $12 million, a sharp improvement from […]

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The Best of Marketing Effie Awards 2025 Finalists

The Best of Marketing: Effie Awards 2025 Finalists

Nizam Khaskheli

The Effie Awards Pakistan has officially announced its finalists for 2025, recognizing the most effective marketing campaigns that have made […]

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Gul Ahmed Expands with Four New Textile Subsidiaries

Gul Ahmed Expands with Four New Textile Subsidiaries

Business Desk

Leading Textile Giant Moves Towards Renewable Energy & Innovation Gul Ahmed Textile Mills Limited (GATM) has announced the formation of […]

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Can Pakistan Compete with Soaring Energy Costs?

Can Pakistan Compete with Soaring Energy Costs?

Web Desk

Industries Pay 13.5 Cents/kWh More Than Twice India & U.S. Pakistan’s industrial power tariff has reached 13.5 cents per kWh, […]

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PBC Urges Policy Stability to Secure Export Growth

PBC Urges Policy Stability to Secure Export Growth

Web Desk

Revoking EFS Could Harm Pakistan’s Exports & Economy The Pakistan Business Council (PBC) has warned that revoking the Export Facilitation […]

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The Psychology of Physics-Based Games and Their Appeal

Web Desk

1. Introduction to the Psychology of Physics-Based Games Physics-based gameplay is a genre where players interact with virtual environments governed […]

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Meezan Bank Partners with Payoneer for SMB Growth

Meezan Bank Partners with Payoneer for SMB Growth

Business Desk

Seamless Digital Integration to Empower Pakistan’s Digital Economy Payoneer, a leading financial technology company, has joined forces with Meezan Bank, […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]