Saturday, June 13 2026

Why AI Makes Creatives More Valuable?

Nizam Khaskheli

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

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The Magic Of Catvertising In Modern Advertising

The Magic Of Catvertising In Modern Advertising

Nizam Khaskheli

In the ever-evolving landscape of marketing, one unexpected trend has left an indelible pawprint on the industry: Catvertising. Born from […]

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New AI Tools Help Brands Thrive on Pinterest

New AI Tools Help Brands Thrive on Pinterest

Web Desk

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

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How AI Is Shaping New Career Paths in Advertising

How AI Is Shaping New Career Paths in Advertising

Web Desk

As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]

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Personalized Marketing: A Key to Restaurant Industry Growth

Personalized Marketing: A Key to Restaurant Industry Growth

Web Desk

As marketing budgets of the restaurant industry expand from about 8% to nearly 20% the focus is shifting from mere […]

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Targeted Ads Done Right Ethical Practices for the Future

Targeted Ads Done Right: Ethical Practices for the Future

Nizam Khaskheli

In today’s digital age, targeted advertising has become a cornerstone of marketing strategies. By leveraging data analytics, companies can deliver […]

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Digital Marketing: The Ultimate Guide for Small Biz Triumph

Digital Marketing: The Ultimate Guide for Small Biz Triumph

Web Desk

In today’s digital age, small businesses face numerous challenges when it comes to digital marketing. Despite the potential for significant […]

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AI Integration: A New Era in Consumer Experiences

AI Integration: A New Era in Consumer Experiences

Web Desk

The integration of artificial intelligence (AI) into everyday consumer technologies is poised to revolutionize user behavior, brand engagement, and marketing […]

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Rising CTV Ads: A New Frontier for Advertisers

Rising CTV Ads: A New Frontier for Advertisers

Web Desk

While mobile devices continue to dominate consumer digital time, connected TV (CTV) is rapidly emerging as a key player in […]

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The Rise Of Fractional CMOs: Expert Marketing Leadership

The Rise Of Fractional CMOs: Expert Marketing Leadership

Web Desk

In 2023, the average tenure of Chief Marketing Officers (CMOs) at leading U.S. advertisers was recorded at three years and […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]